"Get Connected" the Ultimate LinkedIn Workshop for Microsoft Partners

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  • Course Start Date: July 28, 2020
  • Timezone: America/Toronto
  • Time: 1:00 PM - 2:30 PM
  • Duration: 1 hour and 30 minutes


July 28 @ 1:00 PM

Time Zone: America/Toronto

This 90 minute workshop is being offered through the PayWhatYouCan.Training platform. This is an initiative of LastMinuteTraining.com to help those who want to learn but may lack the resources in these difficult economic times.

It is fact, that prospects and customers have become increasingly socially engaged with sellers and with other customers. This has triggered substantial changes in the buying behavior which has impacted the B2B technology selling process.In this fast pace workshop delivered by Rick McCutcheon Microsoft MVP and leading authority on Social Selling, we will explore these changes and identify how to become a “Modern Seller”.

 Who should attend?

  • Sales Teams
  • Sales Leadership
  • Business Principles
  • Channel Partner Managers
  • Practice Leads
  • Marketing Leadership
  • Social Media Professionals

Session Outline

 The 3 pillars of Modern Selling success

  • Building a trusted relationship with your business ecosystem
  • Following a repeatable social selling process
  • Leveraging technology and social selling platforms
  •  Engaging with Customers and Prospects – how social platforms are changing the rules

  • Google My Business
  • Bing Places for Business
  • Facebook for Business
  • Twitter
  • YouTube
  • LinkedIn
  •  The Five Stages of a typical B2B technology buying process

  • Determining a need
  • Researching suppliers
  • Planning & budgeting
  • Engaging vendors & resellers
  • Making the buying decision
  •  Building a repeatable Modern Selling process with LinkedIn

  • Overview of LinkedIn properties
    • Individual profiles
    • Business pages
    • Showcase pages
    • Groups
    • Connecting with your business ecosystem
    • Connecting
    • Posting
    • Sharing
    • Commenting

    • Strategies for creating and sharing contentUser generated content
      • 3rd party content
      • Articles
      • Videos
      • Events
      • Documents
    • Selling through Influence
    • Overview of Sales Navigator for B2B selling
    • Your 90 Days to a Social Selling success plan

    You must have a LinkedIn Profile to participate

     Course Outcomes:

    • On completion of this fast-paced workshop, participants will be able to:
    • Build a professional profile on LinkedIn
    • Have the plan and strategy in place to build out their online brand and connect with their business ecosystem
    • Thoroughly understand and implement a Modern Selling process